Julianne Moore’s Earth Day Kiehl’s Shoot

To celebrate the 40th anniversary of Earth Day, Julianne Moore collaborated with Kiehl’s to create a limited-edition label of all-natural Açaí Damage-Protecting Tonic Mist. 100% of net sales will be donated to the Rainforest Alliance.


Check out Jeff Koons, Pharrell Williams and Malia Jones campaign shots that supports the Earth Day.




Source: People.com

Emma Watson: The New face of Chanel's "Coco Mademoiselle" Fragrance

Emma Watson, of Harry Potter films, will replace replace the Pirates of the Caribbean star Keira Knightley as the face of Chanel's "Coco Mademoiselle" fragrance.

Emma has reportedly signed a two-year contract with Chanel worth £3m. Chanel is expected to officially announce the Coco Mademoiselle deal next month.

So Hermione's fans should watch out for the coming print and campaign ads.

Source

Eva Mendes Campaign Ad for CK's Secret Obsession Was Banned!

This coming September 2008, Calvin Klein will be launching their new feminine fragrance in the Obsession series called Secret Obsession. The ad campaign features naughty and provocative Eva Mendes that made TV networks unhappy. As a result, Stateside TV networks banned the commercial that was shot by Steven Meisel.

However, Catherine Walsh, senior vice president of American fragrances for Coty Prestige who produce the scent vowed to fight the censorship decision. She explained, “The Obsession brand resonates in a very provocative place. And we wanted to do a provocative ad. But we’re not trying to be raunchy. There’s a lot of skin, but it’s done tastefully.”

What can you say? It seems that Eva Mendes displayed more of her skin these past few days.

Source


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Miranda Kerr Promotes Victoria's Secret "Heavenly Kiss"

Miranda Kerr was spotted at The Grove shopping center in Los Angeles during launching of Victoria’s Secret new romantic fragrance called "Heavenly Kiss" last May 6. I can say that she's certainly pretty in pink! Checkout her pictures after the jump. They made me a Miranda-Kerr-fan and now she becomes my second Victoria's Secret Angel favorite, next to Alessandra Ambrosio.




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Diesel's Fuel For Life

Diesel had launched their much-anticipated Fuel For Life Factory website yesterday, October 22, 2007.

The site gives the limited 20,000 people the opportunity to create a personalized fragrance by designing and dressing a perfume after their own style and imagination. You’re given 10 color choices for the leather pouch and strap and the opportunity to select from a dozen logos to be laser-engraved.

“Everyone, man or woman, can now express their style by dressing the bottle which encases the sexy and energetic elixir. A way for Diesel to invite the internet user to express their personality and membership of the Diesel community, a generation of hedonists for whom anything goes,” a Diesel press release said.

The limited edition fragrances are estimated to sell for $120 (80 Euros, 55 British pounds) beginning October 22, and will be distributed in the U.S., Canada, United Kingdom, France, Germany, Italy, Spain, Austria, Finland, Ireland, Portugal and Netherlands.

Source

Aguilera's "Simply Christina"

After the release of her "Simply Christina" fragrance ad, Christina Aguilera let the public view the product's commercial. It seems that the "mom-to-be" is busy in promoting her product.

You can see no sign of pregnancy in this commercial:

"Intimately Beckham Night" Ad Campaign

David and Victoria have launched Intimately Beckham Night, new his and hers fragrances under their dVb line. The ads feature the sexy Spice Girl and hunky soccer star, who many consider to be the world’s most beautiful couple, in a “passionate embrace in the bathroom as well as in bed” and are the pair’s most risque images to date.

Check out these ultra-sexy ads.



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Keira Knightley Bares It All

As she would be the first to admit, Keira Knightley is not exactly famous for her hour-glass figure. But her latest role - posing virtually naked to advertise a perfume - makes her look subtly different.

Despite the presence of a carefully-placed bowler hat, the 22-year-old actress appears to be just that tiny bit curvier. For sure, Chanel’s Coco Mademoiselle will be a must-buy for men! LOL


Knightley is thought to have signed a one-year contract worth more than £500,000 to be the face of the scent.

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"Believe " by Britney

Britney Spears looks like her old cute self in the new print ad for her fragrance Believe.It will be available on October. Those who are so inclined can pre-order by visiting the official website, britneyspearsbelieve.com.

Sarah Jessica Parker's Covet Fragrance Ad

Sarah Jessica Parker is using the release of her new Sex and The City Movie to gain publicity for her new perfume, “Covet”, the second scent she’s developed.

The ads feature Parker in a jail setting while movie will be based on the hit TV show. Taking her power to influence trends, SJP utilized the opportunity to launch Covet.

Now that smells like a trend setter! Check out a couple of ads from her campaign.

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